Five social media tips for business success

Social media for business

How can businesses harness the power of social media?

Social media has become essential for businesses and offers a powerful promotional tool as well as a forum for engagement with potential clients. Using social media sites such as Twitter, Facebook, Pinterest and Instagram is a highly cost effective way to promote the expertise and services your business offers and engage with your clients.

Social media campaigns are a vital component in any content marketing strategy and, as such, should be handled with care. It’s crucial to devote time and thought to the content you share on social media, but you also need to get your social media strategy spot-on so that you don’t waste valuable time.

Here are five social media tips to make sure you’re on the right track for business success:

#1 Select the right social media platform to engage with clients

Before you begin sharing content on social media, make sure you have done your market research and identified the most appropriate social media platforms for your business or departmental needs.

You don’t want to invest a lot of time trying to get followers on Facebook if your services would be better showcased on Twitter. The key to business success is to share in the right forum for you.

#2 Share quality content on social media

It’s not enough to give your business a shout-out on social media, you also need to ensure that you are sharing good-quality, engaging and informative content with your followers if you really want to stand out from the crowd.

Writing regular business blogs and sharing links to great content is one way of doing this. You could also share inspirational quotes or useful business tips on social media, or share relevant links or stories with your audience.

The better quality content you share, the more likely you are to see real results and generate solid leads.

#3 Consistent social media engagement is essential

If you really want to reap the rewards from social media, you cannot afford to drop the ball. Post regularly, think of new ideas, keep on liking and sharing, retweet, follow new people and share interesting content.

Check in regularly with all your social media accounts, but don’t spend unnecessary time on the platforms that are working less well. If LinkedIn, for example, is proving to be your most successful forum, concentrate your efforts there.

#4 Find out the best time of day to share on social media

There has been a lot of debate on the best times of day to share on social media. Consensus suggests that engagement with Twitter and Facebook is high in the morning, but that in actual fact the highest click-through rates on these social media sites are actually during the afternoon.

Pinterest and Facebook are more likely to get clients casually browsing during the evenings and weekends, whereas Twitter activity can peak during weekday business hours.

Check your website analytics to see if you can find out when you are getting the highest click-through rate from each social media site and then target those times of day so you maximise your social media potential.

 #5 Think of social media as a two-way street

Social media should not just be seen as a loudspeaker through which you bellow out your business message. See it as you would a telephone, facilitating two-way conversations with potential clients and engaging with them directly.

Post comments, retweet, send messages, ask questions, and use social media for what it really is: A powerful tool of communication. Social media is also an amazing way to network all across the world, and you never know when you could make a new contact that could be mutually beneficial in the future.

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