10 writing tricks and treats for Halloween

10 writing tricks and treats for Halloween

Halloween is here, a time for creepy tales, crafty tricks and terrific treats. To celebrate this spooky season, we are sharing 10 top tricks and treats commonly used by writers to keep readers on the edge of their seats… How many of these can you apply to your own marketing content?
Why every business should have an office dog

While the success of the business so far is down to a mix of hard work and dedication from the talented marketers and copywriters who work here, we feel there is one member of staff who is perhaps more responsible for the relaxed but productive work environment than others – and that is Sam, the office dog.
Simple blogging mistakes that can cost your business dearly

As we have discussed in previous articles, a well-written blog is a great way to enhance your reputation and to establish your business as a thought leader. Sloppy mistakes can easily have the opposite effect, however, giving potential clients the impression that you are unprofessional and have questionable attention to detail.
Seven great ideas to rejuvenate your finance blog

Coming up with regular ideas for your finance blog can be a challenge, particularly if you have been writing it for a long period of time. You’ve exhausted responses to the most frequently asked questions you’re asked by your clients and you’re not getting inspiration from your competitors’ blogs, so what next?
Five reasons why no one is reading your business blog

Writing a regular blog is a great way to promote your business and to improve your website’s search engine optimisation. In order to achieve these aims, however, you need to ensure that it is being read – and ultimately shared – by your clients, in the first place.
How can I come up with new blog ideas?

Writing a regular blog is a great way of increasing awareness about your company and driving traffic to your website. But even the greatest writers suffer from the dreaded writer’s block from time to time.
What makes a good blog?

Getting your business to stand out from the digital crowd is a perennial challenge. According to a 2012 survey, there were 31 million active blogs in the US alone and 60% of businesses were publishing information in this way. So how can you make your blog stand out from those written by your competitors?
How can a blog help to market my financial services business?

According to software provider HubSpot, 60% of businesses that write a regular blog acquire more customers. Whether you are giving your thoughts on the latest pension industry reform, or letting your clients know about upcoming changes to the tax regime, a blog is a fantastic marketing tool that can establish your company as a trusted expert while providing an ongoing go-to reference guide for your clients.

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